Subscription coffee — D2C
Paid social and lifecycle email
Acquisition was profitable on paper and unprofitable in the bank. We rebuilt measurement first, then the funnel.
- Scope
- Paid social · Lifecycle email · Landing pages
- Spend
- 4k USD / month
- Channels
- Meta · Google · Email & SMS
- Ran for
- 9 months
1.8x3.4x
Blended ROAS
−39%
Customer acquisition cost
6%23%
Revenue from email & SMS